Privacy Policy

Privacy Policy 

The purpose of this Privacy Policy is to inform you about how Against Breast Cancer Trading Ltd (ABC) collects and uses personal data. 

Our aim is not to be intrusive, we undertake not to ask irrelevant or unnecessary questions. Moreover, the information you provide will be subject to rigorous security measures and procedures to reduce the risk of, and protect it from unauthorised access or disclosure. 

All personal data is collected and processed in line with the requirements of the latest legislation. Personal data collected will be used to ensure we communicate with you relevant information about ABC. 

By purchasing goods or downloadable content from ABC you are giving us permission to control and process your personal data specifically for the purposes identified, normally for a minimum period of 36 months from the date provided. You may withdraw consent at any time by contacting the Data Protection Officer ( The facility to unsubscribe from email messages is embedded in each email we send. 

Why does ABC need to collect and store my personal data? 
We need to collect personal data for accurate, relevant and timely correspondence purposes. We are committed to ensuring that the information we collect and use is appropriate for this purpose, and does not constitute an invasion of your privacy. 

Will ABC Share my personal data with anyone else? 
We may pass your personal data on to third-party service providers contracted to ABC in the course of dealing with your request.  

We will, from time to time use publicly available sources to keep your records up to date such as The Bereavement Register or a change of address database. If you are supporter of ABC we enourage you to let us know should your contact details change. Any third parties that we may share your data with are obliged to keep your details securely, and to use them only to fulfil the service they provide to you or ABC. 

How will Against Breast Cancer Trading use my personal data? 
ABC will process (collect, store and use) the information you provide in a manner compatible with the EU’s General Data Protection Regulation (GDPR) and other relevant legislation. We will endeavour to keep your information accurate and up to date, and not keep it for longer than is necessary. ABC has a duty to retain information in accordance with the law, needed for tax and audit purposes. How long certain kinds of personal data should be kept may also be governed by specific business-sector requirements and agreed practices. 

Can I find out what personal data Against Breast Cancer holds on me? 
At your request we can confirm what information we hold about you and how it is processed. If ABC holds personal data about you, you can request the following information; 

  • The categories of personal data and the purpose of the processing as well as the legal basis for doing so which will be either consent, contractual or legitimate interest. If the processing is based on the legitimate interests of ABC or a third party, information about those interests. 
  • How long the data will be stored. Details of your rights to correct, erase, restrict or object to such processing. Information about your right to withdraw consent at any time and how to lodge a complaint with the supervisory authority. 
  • Whether the provision of personal data is a statutory or contractual requirement, or a requirement necessary to enter into a contract, as well as whether you are obliged to provide the personal data and the possible consequences of failing to provide such data. 
  • The source of personal data if it wasn’t collected directly from you. The identity and the contact details of the person or organisation that has determined how and why to process your data. In some cases, this will be a representative in the EU. 
  • Any details and information of automated decision making, such as profiling, and any meaningful information about the logic involved, as well as the significance and expected consequences of such processing. 
  • Recipient(s) or categories of recipients that the data may be disclosed to. 
  • If we intend to transfer the personal data to a third country or international organisation, information about how we ensure this is done securely. The EU has approved sending personal data to some countries because they meet a minimum standard of data protection. In other cases, we will ensure there are specific measures in place to secure your information. 

 To access your information you will be required to provide two of the following three forms of identification; passport, driving licence or birth certificate. Once ID has been provided and approved individual record will be released. 

What are my rights? We may change this Privacy Policy from time to time.  If we make any significant changes in the way we treat your personal information we will make this clear on the Against Breast Cancer shop website ( or by contacting you directly. 

 Against Breast Cancer Trading Ltd (registered company number 03478706) is a wholly owned subsidiary of the charity giving its profits to Against Breast Cancer Limited, registered charity number 1121258.